Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a
HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.
Client
Search for Common Ground/Soliya
Date
February 18, 2014
Services
Sales, Sales Strategy, Business Development, Partnerships, Solution Selling, SaaS Selling, Territory Plans, Presentations,
Website
Our Role
Sr. Consultant - Sr. Director of Business Development
Delete Blood Cancer
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